How can I get survey responses from companies?

 

About two out of every three people who receive surveys claim they finish at least half of them. And there are 5 strategies you can use to ensure respondents are satisfied, whether you're conducting feedback surveys to clients, patients in the medical field, or just about anyone else:

1. Go Online

• Why? Our survey found that a staggering 91% of individuals prefer to conduct a feedback survey online, either by submitting their answers via a website (63%) or by an email (28%). Only 3% of respondents to the study said they preferred to mail their answers.

• Our data indicate that people are probably filling out online surveys between 7 and 8 a.m. on Thursdays and Fridays. and 1 p.m. PST. Sending out survey queries during periods of high response rates may help you get more responses more quickly.

2. Keep it Short

• Look at that dropoff, eh? 33% are willing to spend up to 10 minutes on your feedback form, while 45% are only willing to spend up to 5. People claimed they were willing to spend a little more time on feedback surveys, though, when we narrowed down the sample by only included those who said they complete all or most of the surveys they receive: 

• Only 33% of respondents claim to spend 5 minutes or less on surveys, while 36% are willing to devote 6 to 10 minutes. Even 17% of respondents claim they would spend 15 minutes answering a poll. Therefore, don't give up if you still have any questions.

3. Consider Incentives 

• Oh, the rewards. There are various benefits and drawbacks to survey incentives. And 34% of respondents claim that receiving a prize, gift, or discount is the main incentive for completing a feedback survey. 

• On the one hand, you don't want to incentivize satisficers (those who skip through surveys and don't take them seriously) to provide you with feedback.

• On the other side, unless they have a really strong view of you, whether positive or negative, individuals might not feel forced to give you feedback. You need responses from a representative sample of your population, not just the extremes, if you want to get an accurate picture of how you're truly performing.

• In addition, our findings show that those that provide you with feedback do it voluntarily and honestly: A staggering 95% of respondents claim to provide accurate feedback survey responses frequently or always. 

• And those who claim to participate in surveys only for the potential prize? And 94% of them claim to always or mostly always provide honest responses.

• A gift card, cash, or a discount were the three options people cited as their preferred incentives when questioned. You might also try our strategy: Every time a respondent completes a survey, donate to their preferred charity.

4. Be Clear and Applicable

• 40% of respondents claim that a survey question's ambiguity caused them to provide an erroneous response, while 31% claim that the question didn't relate to them.

• The bad news is that the data generated by the questions you submit might not be accurate. But the good news is that as well! 

• You can manage data quality on your end because 71% of respondents claim that the logistical issues raised by your survey, rather than their own dishonest behaviour, are the reason they submit false responses.

5. Follow Up

• Recall how 34% of participants claimed they completed surveys in order to receive a prize or gift? According to 22% of respondents, completing feedback surveys is largely something they love doing, while 20% indicated they do it to support the organisation that is asking. How lovely!

• In fact, while 56% of respondents claim they have received the same number of feedback surveys this year as they did last, 22% report receiving more and believe this is a good thing.

• Although we are moved by people's generosity, your responses acknowledge that their comments are having an impact, but perhaps not in the way you'd want to think.

• As you can see, only 40% of people believe that businesses and organisations give feedback surveys a moderate amount of consideration.

• But it's a good idea to show individuals you care about what they have to say in order to encourage them to continue helping you grow if you want to keep sending out surveys so you can set benchmarks and track your organization's performance over time.

• Beyond a thank you page or incentive, express your gratitude to consumers for taking the time to participate in your survey. Post a summary of your findings on your website, or request contact information from respondents so you may follow up with them. Inform them of the ways in which you have benefited from their suggestions.